My Content Creation Tech Stack & Tools
I often get asked what tools I use to create my content.
Over the past 12 months I’ve experimented with a fair few but right now I have pretty consistent stack of tools and platforms that I use to create content.
ChatGPT
I use this daily and it helps me with all manner of tasks.
I ask it to give me content ideas, I ask it to research for me and sometimes I even ask it to write content for me.
But I have created a custom GPT that I’ve taught my tone of voice, use of language and my opinions. This means now that whatever ChatGPT writes for me is usually about 90% right and I only need to make a few tweaks. It’s a huge time saver.
I also use it to help write SEO friendly descriptions and titles for my videos on YouTube.
Canva
I use this pretty much daily too to create my blog header images, YouTube thumbnails and the infographics I post on LinkedIn & TikTok.
You can also use it to create video and there are loads of royalty free template and images you can use.
I couldn’t live without it.
CapCut
This is great for editing my videos, adding subtitles and custom effects. It’s really easy to use too, both on the mobile and desktop app.
I shoot my videos in one long take on my phone and then use CapCut to trim out my mistakes and gaps, but if after I’ve filmed it I realise there’s background noise or the lighting is terrible there are tools in there to fix it.
Buffer
I’ve only recently started using this to autoschedule my posts across multiple platforms. It’s pretty good and a massive time saver to post a video across TikTok, Instagram and YouTube.
Just yesterday I spent an hour and scheduled 50+ repurposed videos across all three platforms.
It does have a limitation though in that it can only post Shorts under 1 minute long to YouTube despite Shorts now being up to 3 minutes.
ElevenLabs
I wanted to find a way to create videos without me having to voice or film them all the time.
I uploaded 3+hours of my voice to ElevenLabs and cloned it.
It’s pretty good. It’s not perfect by any stretch but most people wouldn’t notice the difference between my real voice and my clones voice.
This now allows me to write a script and turn it straight into a voiceover without having to film the video.
HeyGen
Once I’ve used Elevenlabs to clone my voice I upload it to an AI video clone of myself in HeyGen.
Again, it’s not perfect but it is pretty good and to the untrained eye not too easy to tell it’s an AI generated video.
Combining ElevenLabs & HeyGen allows me to produce pretty good quality videos now without me having to film them.
I do still film a lot of videos now but one the days I don’t have time or don’t feel like it then creating an AI one works pretty well. And they’re much faster to create too!
Check out my YouTube channel to see if you can tell which videos have been generated by my AI clone.
SubStack
And of course SubStack. The platform that distributes this newsletter.
I’d tried a few different newsletter platforms but have stuck with SubStack now for a while.
For a start its free, but also it’s got all of the functionality you’d ever need for a blog or newsletter platform. It’s adding more functionality all the time such as podcasts, newsfeed and live streaming.
And that’s it.
That’s my tech stack.
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