I get asked this a lot.
Honestly, when you’re starting out quanity is more important that quality.
Now that doesn’t mean that your content should be terrible, but it doesn’t need to be spectacular.
“Good Enough” is what you’re looking for.
Not perfect.
Aiming for perfection will slow you down and leave you frustrated.
You’ll sink hours into a single piece of content, filming it multiple times, editing it, fixing the lighting or getting the captions “just right”.
Then the video gets very little views, you feel deflated and are less likely to post again.
Especially if the pattern keeps repeating itself.
Instead of sinking hours into a single piece of content, sink hours into creating mutliple pieces of content.
My video process for TikTok & Instagram, typically looks like this:
Writing a loose script/bullet points (5 minutes)
Shooting the video on my phone (5 minutes)
Editing the video (5 minutes)
Posting the video (2 minutes)
The whole process takes less than 20 minutes, and quite often I skip the first step, because I know my subject area pretty well.
A single video takes about 10 minutes to produce and post.
By creating content quickly, you get more content out in a shorter period of time which has two big advantages:
You get faster feedback on what type of content works
You have more “shots” at going viral
The first point is pretty obvious, you put 20 pieces of content out, you’ll see which topics, styles, video length do better - so you can do more of them in future.
On the second point going viral and gaining followers.
My Instgram account is a great example of this.
In January of this year, I had 52,000 followers.
Yes I know that sounds a lot, but it had taken 18 months of posting daily to get there.
By March, I’d hit 56,000.
By the end of May I was still on 56,000.
Obviously I was pretty frustrated, but I kept posting.
I got an extra 10,000 followers in June, finally it’s moving again.
In July my account grew to 141,000 followers, then August 200,000 and now in September it’s 280,000 followers.
But how? But why?
A single video went viral with 4.7m views, which resulted in 128,000 new followers.
Then a couple of others went semi viral, getting 20,000 new followers each.
Because that’s how it works.
Very few people get viral hits with their first 100, even 200 videos.
On Instagram, I’ve uploaded 1,172 videos. Less than 10 of them have gone what I’d call ‘viral’, by that I mean 1M+ views.
I have a fair few that have surpassed 200k, 100k views, most sit in the 10k-50k range and a few less than that.
All it takes is one or two videos to explode to make a massive difference.
But.
If you’re aiming for perfection in every video, you won’t produce enough videos for one of them to really take off.
And once you have enough videos, you can repurpose your best hits, or even your mishits to see if they get more traction second time around.
That allows you keep pumping out content without starting from scratch every time.
Now I have my older videos scheduled to post five times a day across Instagram and TikTok - I have over a thousand of them.
That gives me more than enough content without having to produce new all the time.
So quality vs quantity:
Quality = “Good Enough”
Quantity = “At least once every day”
Cheers
Lee
P.S I do have a couple of ebooks that will be super helpful if you’re serious about growth: