About 12 months ago I decided to go “all in” on social media.
I wanted to grow and build an audience across multiple networks.
Why?
Well I’m a recruiter by trade (Talent Acquisition Director if you want my full title) so my main social platform has always been LinkedIn.
Over the years I have posted a fair bit on LinkedIn, but it’s always been inconsistent.
Despite that I did manage to build a following of about 20,000, but it did take about 10 years to do that.
But what if LinkedIn died tomorrow? Or if I lost my account? I’m in the people business, having an audience makes my job infinitely easier.
So I decided to go “all in” on three things:
Grow my following on LinkedIn
Build an audience on TikTok & Instagram
Create a newsletter audience
My follower count on LinkedIn just 12 months after going “all in” is now just shy of 60,000. I’ve almost tripled what took me 10 years in just one.
On TikTok I have built a following of 64,000 from zero. My videos have been viewed over 40 million times.
My Instagram follower count sits at 47,000, I started at zero.
I’ve built my newsletter to 7,000 subscribers in about 6 months.
Has it been easy? Not really, but it hasn’t been anywhere near as hard as I thought it would be and I’ve actually really enjoyed doing it. Which is really weird for a guy who hates speaking on camera.
The last 12 months have taught me a lot and I get lots of questions from people asking me how I did it.
So I thought I’d start this site and newsletter where I’ll share everything I’ve learned and still continue to learn.
If you want to grow on social, it might be worth you signing up.
Cheers
Lee
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My LinkedIn Playbook
In "The LinkedIn Playbook: The No-Nonsense Guide To Building Your Personal Brand.", I’ll walk you through the exact steps I used to grow my LinkedIn following to over 50,000 and rack up more than 22 million post impressions in just 12 months. No gimmicks, just simple, proven strategies that actually work.
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